Have you ever watched any sort of video on the web? Sports highlights, how to make videos, and other instructional communications are available to us at the touch of a button. In ministry we often speak about the attractional and missional models. While some might suggest one model is better than the other, I would contest that both of these models are under constant renovation...they are moving targets of sorts. Whether we are drawn to one context or another, like it or not, we use both of these models in one shape or form in ministry.
Today I find myself asking the question if we can utilize technology for attractional purposes, allowing crowd accelerated innovation to be the marketing strategy that continues to change how we do ministry. Check out this video. I'd love to hear your thoughts!